Hilton Foundation Brand Guide

Table of Contents
About • Colors • Logo

About This Brand Guide

This Brand Guide is a living document and contains guidelines for using the Conrad N. Hilton Foundation logo, typography and graphic elements. The purpose of these standards is to establish and strengthen core brand consistency when creating communications.

If you have any questions about these guidelines, please contact:

Communications Department
[email protected]

Brand & Multimedia Style Guide

Colors in the Hilton Foundation Brand

Color plays an important role in the Hilton Foundation identity program. Consistent use of these colors will contribute to the cohesive and harmonious look of the Hilton Foundation brand identity across all relevant media. Check with your designer or printer when using these colors to ensure that they will always be consistent. 

Primary Color Palette

Conrad N. Hilton Foundation has four primary colors: Cobalt, Blue, Cyan and Gray. These colors have become a recognizable identifier for the Foundation and should always be the dominant colors used in any communication.

Hilton Cobalt
Hex Code: #002E5A
Hilton Cyan
Hex Code: #7CC4EE
Hilton Blue
Hex Code: #3363AC
Hilton Gray
Hex Code: #F4F2F2

Secondary Color Palette

There are six colors in the secondary color palette. These colors may be used as accents alongside the primary color palette when needed for additional visual interest or color variation in charts or illustrations. Secondary colors should be used sparingly, and should never over-power the primary colors. Colors are never assigned or “color-coded” to Foundation program areas.

Honeybee
Hex Code: #FBC102
Seafoam
Hex Code: #39B2B4

Poppy
Hex Code: #E15F00
Bamboo
Hex Code: #7CCB00
Cherry
Hex Code: #B71234
Bronze
Hex Code: #A39078

Tertiary Color Palette

There are six colors in the tertiary color palette. These colors may be used very sparingly in applications such as illustrations or complex charts and graphs, when more colors are needed beyond the secondary palette. Secondary or tertiary colors should never over-power the primary colors. Colors are never assigned or “color-coded” to Foundation program areas.

Sand
Hex Code: #D4BC83
Wood
Hex Code: #782102
Clay
Hex Code: #B55203
Orchid
Hex Code: #82057D
Mineral
Hex Code: #567076
Evergreen
Hex Code: #168800

Color Notes

Do

  • DO use adequate white space, primary color palette for the dominant design elements in the layout and secondary color palette for accents.
  • DO use primary colors to differentiate between groups of design elements when needed.
  • DO use the primary colors for the largest portions of charts and graphics, and secondary or tertiary colors for smaller portions.

Don’t

  • DO NOT use secondary or tertiary colors for the dominant design elements in the layout.
  • DO NOT assign secondary or tertiary colors to specific programs, initiatives, etc. All communications and program materials should lead with the primary color palette.
  • DO NOT lead with the secondary or tertiary colors in charts and graphics, or or use low contrast colors near each other.

Full Color Marks and Logotype

The logo is set in Whitney Medium in all caps, with open letterspacing (tracking is set between 150-210, depending on the mark orientation). The script in the logo is custom-drawn from multiple samples of Conrad N. Hilton’s signature. To maintain the integrity of the mark, script typefaces should not be used in conjunction with the logo or throughout the design system. The logo should only appear on white backgrounds.

Single Color Application

If the Hilton Foundation logo must be used on a colored, patterned or photographic background, the single-color mark should be used. The single color logo is also suitable for situations when ink or color choice is limited.

The single-color logo may be used in white, black, Hilton Cobalt, Hilton Blue or Hilton Cyan. Select a mark that has the high contrast with the background. Please use the white logo on dark backgrounds and the dark or colored logo on light backgrounds.

The vertical logo should be used consistently in all communications materials. The vertical logo should be used in all applications unless the available space is prohibitive. The logo should be displayed on screens no smaller than 1.25” by 1.35” (90px by 97px) and printed no smaller than 0.75” by 0.81.”

Download ZIP

ZIP file contains:

Vertical EPS CMYK.eps
Vertical EPS RBG.eps
Vertical PNG CMYK.png
Vertical PNG RBG.png

The vertical logo should be used consistently in all communications materials. The vertical logo should be used in all applications unless the available space is prohibitive. The logo should be displayed on screens no smaller than 1.25” by 1.35” (90px by 97px) and printed no smaller than 0.75” by 0.81.”

Download ZIP

ZIP file contains:

Vertical EPS Black.eps
Vertical PNG Black.png
Vertical EPS White.eps
Vertical PNG White.png

The horizontal logo should be used in situations where vertical height is limited. The logo should be displayed on screens no smaller than 1.25” by 1.35” (90px by 97px) and printed no smaller than 1.22” by 0.64.” The script in the logo is custom-drawn from multiple samples of Conrad N. Hilton’s signature. To maintain the integrity of the mark, script typefaces should not be used in conjunction with the logo or throughout the design system.

The horizontal logo should be used in situations where vertical height is limited. The logo should be displayed on screens no smaller than 1.25” by 1.35” (90px by 97px) and printed no smaller than 1.22” by 0.64.” The script in the logo is custom-drawn from multiple samples of Conrad N. Hilton’s signature. To maintain the integrity of the mark, script typefaces should not be used in conjunction with the logo or throughout the design system.

Download ZIP
Download ZIP

ZIP file contains:

Horizontal EPS CMYK.eps
Horizontal EPS RBG.eps
Horizontal PNG CMYK.png
Horizontal PNG RBG.png

ZIP file contains:

Horizontal EPS Black.eps
Horizontal EPS Black.png
Horizontal EPS White.eps
Horizontal PNG White.png

Logo Notes

Do

  • DO use the mark in its original form, without modifying the shape, type or color.
  • DO choose the logo that best fits the size and application
  • DO use the single-color mark on colored, patterned or photographic backgrounds with sufficient contrast.
  • DO use the single-color mark for situations where ink or color choice is limited (such as silk screening).
  • DO use the single-color logo for exterior signage applications.
  • DO use approved brand typography for signage.

Don’t

  • Do NOT scale any part of the logo or modify any copy inside the logo.
  • Do NOT use the logo at smaller than minimum size, or in an application where a different logo would fit better.
  • Do NOT stretch or warp the logo.
  • Do NOT add elements within the clear space boundaries of the logo.
  • Do NOT place the logo on any color background other than white.
  • Do NOT place the logo on patterned or photographic backgrounds.
  • Do NOT use the single-color mark in any color other than black, white or the primary color palette.
  • Do NOT use the single-color mark on solid background colors other than black, white or the primary color palette.
  • Do NOT use the gradient logo for signage applications.
  • Do NOT change the typography of the logo for signage applications.